The Strategic Sponsorship Plan Course Description

Strategic Corporate Sponsorships are one of the five top revenue streams for an Independent Artist, along with Live Performance Fees, Publishing Royalties, Sync Licensing Fees and Merchandise.

This course will teach you the steps that are necessary to create your Strategic Sponsorship Plan in order for you to secure Strategic Corporate Sponsorships. Understanding these Strategies and Processes, and being able to implement them into your Plan, is critical to your success of securing a Sponsorship.

You will learn Why Companies Sponsor, the 14 Reasons Why Companies Use Sponsorship, How Companies Decide What To Sponsor, the 12 Factors Companies Use To Decide, How To Analyze A Brand For Potential Sponsorship and The Strategic Sponsorship Process To Develop Your Initial Proposal.