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The Strategic Sponsorship Plan Course
Welcome To The Course!
Introduction (1:34)
Kevin Kay: My Story (2:02)
Course Description & Objectives (2:01)
Understanding Why Companies Sponsor
Why Companies Sponsor (2:27)
14 Reasons Why Companies Use Sponsorship: The First 7 (9:00)
The Second 7 (7:26)
In Review (1:49)
How Companies Decide What To Sponsor
12 Factors That Companies Use To Decide: The First 6 (8:45)
The Second 6 (9:42)
In Review (1:37)
How To Analyze A Brand For A Potential Sponsorship
Understanding The Brand & Its Marketing Environment (4:37)
In Review (1:37)
The Strategic Sponsorship Plan Process: Getting Started
Inventory Of Your Assets (5:09)
Typical Sponsorship Rights & Benefits (9:23)
Tailoring A Company Prospect List (9:08)
Development Of The Initial Proposal (7:03)
In Review (2:38)
12 Factors That Companies Use To Decide: The First 6
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