The Power Of Strategic Sponsorships In The Music & Entertainment Industry!
As an independent artist, understanding the business side of the music industry is vital to growing your career. This course teaches you the strategies and process needed in order to help you secure a Brand Partnership.
Hi, I'm Kevin Kay!
Welcome to The Strategic Sponsorship Academy! I am your teacher and coach, and here to help you learn about Strategic Sponsorships.
I decided to create this academy and courses because I truly felt that the independent music and entertainment industry needed to learn this skill set in order to help further their marketing reach, and generate a potential source of revenue.
With my background as a musician, in the legal field, and with over 30 years of experience in the sponsorship and music industry, I bring a diverse and well-rounded resume to The Strategic Sponsorship Academy.
In my career, I have worked in marketing and brand partnerships for some of the largest record companies in the world such as Chrysalis Records, Polydor Records, Island Records, V2 Records, Mercury Records, Dreamworks Records, Virgin Records, and Sony Music Nashville.
I have experience working at experiential marketing agencies, such as Jack Morton Worldwide, on global, digital music and brand initiatives, centered around strategic sponsorships.
I also have experience in the academic world. I was the first Chair of the Music Business and Entrepreneurship Department at the Detroit Institute of Music Education, as well as an adjunct professor, teaching courses in brand partnerships, music marketing and promotion, music publishing, and the domestic and international music industry.
Today, I am the President of a sponsorship consulting agency, The Entertainment Sponsorship Group, and an artist management company, K2 Artist Management.
And now, I am bringing all of my experience and knowledge in sponsorships and the music industry, to The Strategic Sponsorship Academy.
Expand Your Marketing Reach
Every artist needs, and wants, to expand their marketing reach to promote their music and create new fans. Working with brands and securing a Strategic Sponsorship will help you achieve this. The key is knowing how to do it.
Knowledge Is Power
Invest in You! Learning this skill puts you in a position to differentiate yourself from your competition, helps further your marketing reach, and potentially generates a source of revenue.
Potential Source Of Revenue
Strategic Sponsorships are 1 of the Top 5 revenue generators for an artist. In today's music industry, an artist needs multiple revenue streams to grow your business and your brand. Learning how to secure a Strategic Sponsorship will help you with this growth.
Strategic Sponsorship Strategy Curriculum
Invest In You! Invest In Your Career!
This course is the first step in starting to learn about Strategic Sponsorships. Please consider also enrolling in The Strategic Sponsorship Plan Course, or enroll in both Courses, as well as the One On One Coaching, to help you on your journey to learn the strategies and process of securing a Sponsorship.
