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The Strategic Sponsorship Strategy Course
Welcome To The Course!
Introduction (1:34)
Kevin Kay: My Story (2:02)
Course Description & Objectives (1:27)
What Is Sponsorship?
The Definition of Sponsorship (2:55)
The Difference Between Sponsorship & Philanthropy (1:19)
The Difference Between Sponsorship & Advertising (1:22)
In Review (1:07)
Are You Brand Ready?
Brand Your Business & Build Brand Equity (5:56)
Draft A Brand Strategy (4:10)
Outline Your Brand Strategy Document (6:07)
In Review (1:43)
Music Branding
The Importance of Music Branding (5:31)
The Difference Between Music in Advertising & A Brand Using Music (3:02)
How Music Branding Affects a Brands Communication (6:03)
In Review (2:01)
Understanding The Trends: Why Music Is More Important Than Ever
What Are The Trends & Their Challenge? (7:51)
In Review (2:18)
The 4 E's
Traditional Marketing Mix vs. Modern Marketing Mix (5:16)
The 4 E's in Action (18:34)
Case Study: Lady Gaga (4:54)
In Review (1:27)
Why Brands Are Looking For A Music Partnership
Marketing Strategically Through Music (4:30)
The 4 Main Reasons Why (5:12)
In Review (2:25)
The Difference Between Music in Advertising & A Brand Using Music
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