The Strategic Sponsorship Strategy Course Description

Strategic Corporate Sponsorships are one of the five top revenue streams for an Independent Artist, along with Live Performance Fees, Publishing Royalties, Sync Licensing Fees and Merchandise.

This course will teach you the Strategies and Process of how to secure Strategic Corporate Sponsorships. Understanding these Strategies and Processes, and being able to implement them, before you contact a Brand, is critical to your success of securing a Sponsorship.

You will learn what Sponsorships are, and what they are not, making sure your Brand is ready to present to Corporate Brands, drafting your Brand Strategy, the importance of Music Branding, knowing the trends as to why music is important to Brands, the 4 E's, and why Brands are looking for a Music Partnership.